When I was brainstorming on how to get people/companies to have a vested interest with Hope Torch apart from charity, I was stumped. It has been a huge challenge. We had tried different strategies like cold calling, roadside promotions, networking, employee training, nothing seemed to result in the support in reaching out to the kids that we wanted to generate.
In our group meetings, I realized the key is self-awareness because our vision of self-worth addresses a common challenge for all. The problem is, not many understand it or acknowledge it; I felt it personally too. So to market the vision (not Hope Torch), a small idea sparked which was to create and send a postcard with a message of self-worth. The idea grew into the Self-Worth Postcard campaign which many of you celebrated with us on April 14th. The goal was to launch the idea of the self-worth culture, globally.
We just finished our first campaign this past April 2018. The response was overwhelming as we did meet our objectives. The most obvious example of the success is that people started contacting us for ways to help the organization.
This initiative has now given me new ideas on how to engage companies effectively. It is leading to my next big project which is to introduce a mobile app that spreads the self-worth culture from individual to group and then to community. Already
We have defined the name and its a work of art. Hoping for the best. Grateful to Mrs. Lydia Durairaj who helped in making the self-worth postcard campaign a reality. And thanks to the Hope Torch team for their constant support.
By Niveesh Vasanthan
Client Engagement Coordinator